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Here are a few tips to build terrible marketing strategies.

1. Build the Strategy from the Top Down

Q. In a ham and eggs breakfast, what's the difference between the pig and the chicken?

A. The chicken was compliant, but the pig was committed.

Sometimes, you are stuck with no sales. It could be due to aggressive competitors, the economy, ornery clients or the problem could be just you. In this situation, if your boss says, “You need more sales”,and you continually say yourself, “I have to get more business" or "I must come up with a better plan.”, these comments would add more stress to your current situation.

Did you know these statements actually cause your brain to freeze up?

The ability to do multiple tasks at one shot is considered virtue in this hectic business culture. The concept of multitasking is increased productivity and ability to accomplish more work with very few team players. Someone who can stay on top of multiple projects with interruption caused by a ringing telephone, beeping email inbox, and annoying chatty co-workers, is believed to be the archetypal worker bee. How is dividing up one's time between ten tasks better than concentrating on just one? The short answer is: it's not.

Truly and significantly successful people have three common differences from the rest:    
1. They Act Different
2. They Think Different
3. They Believe Different