Mr.Jassi Chadha, CEO of MarketRx - On How His Firm Used Direct Marketing to Start Out

An immensely successful CEO Entrepreneur tells the story of his success which relied upon direct marketing for growth.

Expansion strategy was focused on approaching soft leads followed by their conversion into clients irrespective of the business volume generated; and then using the rapport to generate additional business in the future. Conferences were utilized effectively by turning contacts into soft leads and subsequently converting them to clients by using an aggressive follow-up mechanism.