The Real Holy Grail of Professional Service Firm Marketing and Business Development Effectiveness
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When it comes to growing revenues and market share, professional (PSF) and B2B service firms keep looking for the business version of the Holy Grail in all the wrong places: "Hire big-time rainmakers!" "Acquire that hot boutique firm!" “Revamp our website!” All too often, these ballyhooed initiatives fail to deliver on the expectations that they could increase the enterprise’s marketing and business development effectiveness.
Narrowly-Focused Initiatives Aren’t Working
Mr.Jassi Chadha, CEO of MarketRx - CEO Mistakes Starting Out
Mr. Jassi Chadha, CEO of MarketRx about entrepreneurial mistakes of start up companies in incorrectly allocating sales responsibilities...in a talk with Nick Vaidya, Editor of The CEO Entrepreneur Magazine.
As per Jassi, the offshore analytics market will witness a 3000% increase in the coming decade. Companies that will succeed will be the ones that would be able to enable business managers make better decisions by “demonstrating” value in the form of “effective” analytic reports. On a related note, he claims severe shortage of talented people who can do analytics.
B2B Social Communications: Case Studies & Roundtables
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Acheiving High Performance In A Multi-Polar World by Accenture 