Thought Leadership

When asked service professionals “What is your greatest challenge in sales?” they chose cold calling and prospecting. When it comes to sales, Cold calling and prospecting are the main challenges for small to medium level business.

The single most cost effective web marketing practice is to optimize your web site for search engines.

To grow during the sagging economy, Blue Fountain Media first needed to motivate its employees. Without spending a dime, the New York City-based website design and marketing firm launched a public recognition forum for its valuable team members.

Are your company's leaders know-it-alls? It's a common trait of executives to think they've heard it all, and know it all, but that's a dangerous assumption. Have you ever seen a magnified picture of a fly's eyes? The common housefly has a compound eye, enabling it to perceive dozens of images at the same time.

When the economy is buzzing, most companies can afford to overlook inefficiencies or take a broader view of what their customers want. But when times are tough, as they are now, companies have little choice but to re-evaluate how they do business if they hope to continue to grow and prosper. Managers are faced with essentially two choices: cut costs or understand precisely where the most profitable market demand is and align more effectively with it. Both options are difficult, but only one can achieve both short- and long-term objectives.

Even after knowing what they need to do to succeed and setting all the plans in place, most of the service firms get unfocused and the plans get pushed aside. Developing a strategy is not difficult however sticking on to the developed strategy is where most of the service firms fail. The Secret to Success

It was unbelievable when I heard from my client saying that he couldn’t generate leads, having less real projects-from his speaking engagements. How could any speaker not generate new business opportunities as a result of his/her presentation at a conference or seminar? The Problem that I observed was that his presentation itself was just a single touch. And one touch is often not enough to generate new business.   Speaking Engagements are Big Opportunities

On a list of the “Top 10 Things Salespeople Don’t Want to Hear from Customers,” few rank as high as “We’ll need some time to think about it.” For the salesperson, this non-committal phrase signals a host of potential problems: additional meetings, more people getting involved, requests for detail and information that raises the potential for more questions—all barriers to finally winning the deal. These frustrating and costly delays lengthen the sales cycle, put the opportunity at risk, permit competitors to get a foothold, increase direct sales expense, and allow other valuable opportunities to be left unattended and slip away.

You have three simple ways that we could apply in your own personal relationships to your business ones.With this you can make that special someone in your life feel extra special and how you can apply these same actions to strengthen your client relationships:

  Co-ordinating activity in an uncertain market poses a paradox. Executives must constantly update their understanding of a fluid situation, evaluate alternatives and periodically revisit their assumptions. And, to make things happen, they must sell projects upwards and downwards, energise subordinates, monitor performance and make mid-course corrections.